Goodbye 2007 - Buckley Jolley Grew in a Challenging 2007 Market

People are surprised to hear that our team has helped 20% more families this year than we did in ‘06. They are also surprised that our team has grown from nine to eleven team members in ’07. Although the overall market has continued to fall this year, we have been blessed to work with many wonderful families.

The other day, when I mentioned these items to one of my neighbors, he asked, “How can it be that you are seeing growth, when absolutely no one else is?” Here’s a quick summary of what I told him:

1. We have increased our marketing.
1. Television ads
2. Launched several new websites - including this blog
3. Google pay-per-click campaign
4. Started posting video to You Tube
5. And more
2. We have received coaching from and consulted with top Realtors throughout the country. We’ve learned which actions work in a challenging market.
3. We have taken a consultative approach vs. a sales approach when talking with prospective clients. We need to understand each person’s situation including all financial information prior to being able to give them sound advice to either sell or not.
4. We study the market everyday and report our findings to our clients.
5. We’ve given our seller clients the facts so they can price and stage their homes correctly. In this declining market, overpricing will ultimately lead to less money in our clients pockets.
6. We are working harder than ever!

Obviously, we have implemented many other systems and marketing ideas that have helped propel our growth. Our continued level of client service is always the foundation of our success. And like we say in our TV commercial, “We’re not bragging, we’re applying for a job.”

Thank you all for a memorable 2007. We look forward to a great 2008.

Todd Buckley