Karen & Todd send our sellers an update on market conditions every two weeks. Here is an excerpt of that e-mail.This has been an interesting month and a half. We have seen showing activity continue to slip along with offers. Not a surprise that they go hand-in-hand. Our web activity has continued to be strong, which tells me that people are reluctant to actually set up showings but they are still actively searching online. We feel this should change soon.
As you can imagine, Livingston County’s time supply of inventory is continuing to grow. Again, we determine time supply by dividing the number of active homes and condos by the number of sales over a given time. I use an average of the last twelve months. So, on August 31st, there were 3540 available homes and condos in Livingston County and an average of 147 sold properties per month. This equals about 24.1 months of supply at the end of August. For reference, on December 31, 2006 there were 17.7 months of supply on the market (August stats are attached as a PDF document). As you can probably guess, this trend leads to depreciation. That’s why we have been very progressive with pricing of our listings. We know we are in a race to get homes sold for the most money. Most of our seller clients have appreciated our direct communication knowing we are working in their best interest.
As the market continues to shift, so does
Buckley Jolley’s marketing plan. We are close to officially launch our newest website through the provider,
http://www.number1expert.com/. Temporarily it is found at the domain
http://www.movemeanywhere.com/. Our affiliation with this company has allowed us to expand our coverage for our listings to new websites. Now our properties can be found on the following websites:
http://detroit.craigslist.org/ (All of our properties are currently listed on the Detroit version of Craig’s List)
http://www.homes.com/ (The #2 most viewed real estate website behind
http://www.realtor.com/ which your home is already on)
http://www.harmonhomes.com/ (The #3 most viewed real estate site)
http://homes.number1expert.com/ (This site is publicized in real estate trade publications throughout the world)
We have already seen quite a few leads and our listings were just added to those sites within the last 5 days.
While exposure is a critical component of getting your home sold, pricing is still the most important issue. Some sellers want to leave “room for negotiating” and have decided not to adjust their pricing. Unfortunately, negotiation only occurs once an offer is received. Since buyers can be picky, overpriced homes typically never get offers. “Overpriced” is a relative term and pricing continues to be a moving target, unfortunately downward. Most of our clients understand this and they will be the fortunate ones who will see the following activity:
Web traffic
+ Multiple Listing Service traffic
+ Showings
+ Offers
= Sold
It seems so simple but being overpriced can interrupt this flow at any point.
We continue to position your home for the most web and MLS activity, showings, and offers so we can put a SOLD sign in front of your home!